B2B Marketers: Are You Focused on Firmographics?
If you’re reading this post, chances are you’re familiar with the use of demographics in helping to define and understand your target audience. Demographics are objective criteria such as age, sex,...
View ArticleSometimes “no” means “yes.” Don’t give up too soon!
There’s often a big difference between siblings, even those close in age growing up in exactly the same environment. That was certainly the case between my brother and I. He was the kind of kid that...
View ArticleHow Small Businesses Can Get More Out of Their LinkedIn Accounts
For a small business without a big marketing budget, it can be tough to find economical marketing outlets. Paid advertisements on television and radio can get expensive fast, as can hiring a quality...
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